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Beauty Networks

MAKE UP FOR EVER at The Makeup Show - NYC

June 9, 2009 7:25 pm · Posted by oldergirlbeauty
Let me tell you a story - because that's what I do. ;)

When I was checking in for the Beauty Blogger Preview at The Makeup Show, there was a man who popped up to the table, kissed the guy and gal at the table and made a dash for the door. Well, me being me, I said, "Hey, wait a minute - I'm right here. How could you not kiss me?" So, the gentleman came back up the steps, gave me a kiss on the cheek, a big hug and told me how great it was to see me. Now, I had no idea who this man was, I was just cracking up that 1) I said that and 2) that he came back.

Well, as I was soon to find out at the preview, it was none other than MAKE UP FOR EVER's Director of Pro Business Development & Artist Realtions, Kevin-James Bennett. (*Oh, and did I mention multi-Emmy Award winning make-up artist.) Yeah, I didn't know any of that until after the fact.
At the actual makeup show on Sunday, I got to see how the MUFE artists were showing off how the products can be used for much more than lining your eyes. They were working on "painting" the model to the side of the booth:
(*Isn't that model giving me "Fierce"?)

So, while I am on the side of the booth, who should come around but Kevin, and he has a jacket on and a worried look on his face. Now, me being me again, asked him what was wrong. He said, "I feel like a kid that just became a Sr. in High School and is suddenly popular.", as he looked at the line to get into the MUFE booth, that was wrapping down the wall of the room. I stepped up and started to reassure him that it was all great, they were here to see him (*which he quickly corrected me to say they weren't here to see him at all), so I rephrased it to "see MUFE, of which he is a huge part of getting to where it is now". At this point I am holding his lapels and reassuring him it was going to be okay, it's a going to be a great day and basically, giving him a "Go get'em, Tiger" boost. Yes, I am pretty much out of my body freaking out that *I* am giving Kevin Effin' Bennett a pep talk. Just goes to show that everyone can get a case of the nerves, no matter how many shiny things are on the mantle.

*My fave MUFE (of which I have only one thing, so it wins by default, but is freakin' awesome anyway) was actually a Christmas gift last year: MUFE Aqua Eyes Collection. It was my first really bright eyeliners and I have to say I just love them - they stay in place and just make my eyes pop, I will be sad when my nubs die.

The Makeup Show - Blogger Preview

May 22, 2009 8:31 am · Posted by oldergirlbeauty
On Saturday, May 16th, I was one of a lucky couple dozen beauty bloggers invited to a preview of The Makeup Show, a makeup trade show of some of the most influential cosmetic companies to date, put on by The Powder Group. We were greeted with wine, cheese, crackers and fruit for a bit of snack and an informal meet and greet. (Which I apparently sucked at since I didn't meet Miss Dina from eye4style until I was leaving and she came up to me. Ha!)

Once we were all gathered, The Powder Group founder Michael DeVellis welcomed us and told us just how important and vital that us, as beauty bloggers, are to promotion nowadays. You could really tell by his enthusiasm and sincerity that he truly believes that we are the way of things to come in how information is put out there - esp since we have a passion for product and not just the freebies.

He then handed us over to the fabulous makeup artist, James Vincent. His work has been everywhere - and don't even get him started on American Idol or ANTM, please. He was a great tour guide thru the aisles, as he had something generous to say about each of the vendors and gave us his recommendations for his secret weapons from each one that he carries in his kit. (*Funny story - he knows a local makeup line - t.a.l.k. beauty, that was started by 4 friends in Oklahoma City, who work/spend time around a local beauty store called The Makeup Bar, where I have been known to drop a penny or two. James knows Alex over there, was curious if she was coming to the show. Well, I have @themakeupbar on twitter and sent her a message for him. Teeny tiny world we live in, eh?)

I'll just show a few of the vendors we got to see this day, with a few pics for now, as I will go a bit more in depth on a few of them when I post about what I saw the actual day of the show.

We were also introduced to Emmy Award winning makeup artist, Kevin Bennett, who is the Director of Artist Relations for Make Up For Ever. MUFE is celebrating their 25th Anniversary and Kevin was there to debut their new HD concealer. (*Remind me to tell you how we *really* met - LOL)


There were also two other great companies represented at the show - Stila Cosmetics and Smashbox Cosmetics. At the Stila booth, was VP of Global Sales, Artistry & International Marketing, Desiree Tordecilla, who was kind enough to clear up a little bit about the Stila closure in March and present us the Stila Summer '09 24K Gold Collection:
I have so much more to say about Desi and Stila, but I will save it for my Stila specific post.

And, at the Smashbox booth was the fab Ms. Lori Taylor, Professional Artistry Relations Manager. She was so great and knowledgeable about what works, she was just a joy to talk to.
She gave a presentation at the show on needed basics, and wore some *fierce* shoes - I'll have to show you that, too.

These lovely ladies were sweet enough to stop and take a picture with me, as I had to leave the preview early:
Seriously, just how freakin' awesome was that? Thank you so much, ladies!

And, since I had to leave early, I didn't get to meet everyone at the preview, but I def made up for it when I attended the actual show the next day. I want to take a second and thank everyone at The Powder Group for a really enjoyable afternoon. I really liked getting a "Behind the Scenes" peek at the show.